Which Funnel Builder Actually Delivers in 2025?
Choosing wrong means wasted time and money
Choosing right means a smooth sales machine that converts
ClickFunnels
CartFlows
SamCart
ThriveCart
I've built hundreds of funnels across all six platforms for both my businesses and clients. And I've got the battle scars (and receipts) to prove it.
The Real Questions About Sales Funnel Platforms:
| Platform | Starting Price | Mid-Tier | Advanced | Free Option | Payment Model | Action |
|---|---|---|---|---|---|---|
| ClickFunnels | $147/month | $197/month | $2,497/month | Subscription | Try ClickFunnels | |
| CartFlows | Free | $299/year | $599/year | Annual | Get CartFlows | |
| SamCart | $59/month | $99/month | $299/month | Subscription | Try SamCart | |
| ThriveCart | $495 (lifetime) | $690 (lifetime pro) | N/A | One-time | Get ThriveCart | |
| FunnelKit | Free | $299/year | $499/year | Annual | Try FunnelKit | |
| OptimizePress | $99/year | $149/year | $249/year | Annual | Get OptimizePress |
ClickFunnels and SamCart hit your credit card every month with no letup.
CartFlows and FunnelKit offer functional free versions with paid upgrades.
ThriveCart stands alone with a lifetime deal that's increasingly rare in SaaS.
OptimizePress strikes a middle ground with reasonable annual pricing.
Features don't matter if they don't help you make money. Here's what actually makes a difference for your business:
| Feature | ClickFunnels | CartFlows | SamCart | ThriveCart | FunnelKit | OptimizePress | Action |
|---|---|---|---|---|---|---|---|
| Drag-and-Drop Builder | Advanced | Basic | Checkout Only | Checkout Only | Basic | Advanced | Compare Builders |
| Templates | 100+ | 20+ | 20+ | Limited | 20+ | 50+ | See Templates |
| One-Click Upsells | View Results | ||||||
| Order Bumps | View Results | ||||||
| A/B Testing | Limited | Limited | Limited | Test Results | |||
| Membership Areas | Limited | Learn More | |||||
| Email Marketing | Built-in | Integrations | Integrations | Integrations | Integrations | Integrations | See Options |
| Affiliate Management | FAQ Details | ||||||
| WordPress Integration | Plugin | Native | Embed | Embed | Native | Native | User Experience |
| Payment Processors | Multiple | Via WooCommerce | Multiple | Multiple | Via WooCommerce | Via Integrations | See FAQ |
What it's actually like to use these platforms daily:
Adding elements is drag-and-drop simple
Templates save significant time
Interface feels dated with occasional slowness
Works in familiar WordPress environment
Visual flow builder is helpful
Steeper learning curve for non-WordPress users
Clean, modern interface
Checkout pages take minutes to create
Limited customization beyond checkout
Setup wizard makes initial configuration easy
Templates are conversion-focused
Checkout builder is less flexible
Clear overview of customer journeys
Checkout customization is flexible
Requires WooCommerce technical knowledge
Intuitive if you've used WordPress builders
Extensive element library
Occasional plugin conflicts
Based on split testing identical offers across platforms:
Performed best on ThriveCart and SamCart
Comparable across all platforms with proper setup
Strongest on SamCart and ThriveCart
After building hundreds of funnels across all six platforms
No single platform is perfect for everyone. Your specific business model and technical comfort should drive your decision.
Remains the king of all-in-one funnel building despite its higher cost. The convenience of having everything integrated cannot be overstated.
Try ClickFunnelsDelivers the best checkout experience with the least hassle. If your main concern is maximizing conversion at the point of purchase, it's worth every penny.
Try SamCartOffers the best long-term value with its lifetime deal. The one-time payment means it essentially pays for itself over time compared to subscription options.
Get ThriveCartProvide the deepest WooCommerce integration. If you're already invested in the WordPress ecosystem, they offer the most natural extension.
Gives you the most flexible page building experience within WordPress. The balance of capability and cost makes it appealing for those who value design control.
Get OptimizePressThe most important factors in your success won't be which platform you choose.
They'll be the quality of your offer, your traffic strategy, and your willingness to test and optimize.
Pick the platform that feels most aligned with your specific business model and technical comfort level.
Then focus on what really matters: creating offers that convert and getting them in front of the right people.
The right choice between ClickFunnels vs CartFlows vs SamCart vs ThriveCart vs FunnelKit vs OptimizePress is the one that becomes invisible, letting you focus on growing your business rather than fighting with technology.